Native Dough is a gourmet cookie dough company on Nantucket Island. They serve busy customers who love fresh-baked cookies with quality ingredients but don’t have time to make them from scratch. JENCO was hired to create a brand identity that would help Native Dough stand out in local grocery stores by being attractive and engaging to women, and also identify the company as a native Nantucket business.
We explored an array of playful logo treatments that incorporated some of Native Dough’s favorite Nantucket seaside imagery, paired with baking utensils — ultimately landing on a seashell “crest” with spoon and whisk. The warm and inviting blue and brown color palette gave a relaxed, beachy look that hints at sky, ocean and sand. Native Dough loved the logo, and we went on to create a full suite of branding materials, including business cards and product labels, as well as casting a visual art direction for their future communications.